Sweed Beauty® | Makeup like skincare – Sweed Beauty

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AWARD WINNING

Glass Skin Foundation

01 LIGHT C

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Miracle Powder

Air Blush Cream

Satin Kohl Eye Pencil

Le Lipstick

Lip Liner

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Skapa Gabriellas "5 min office look" med flera av våra bästsäljare för en snabb, komplett look.

Miracle Powder

Air Blush Cream

Satin Kohl Eye Pencil

Le Lipstick

Lip Liner

COMPLEXION

Miracle Powder

Air Blush Cream

ÖGON

Satin Kohl Eye Pencil

LÄPPAR

Le Lipstick

Lip Liner

COMPLEXION

Miracle Powder

Air Blush Cream

ÖGON

Satin Kohl Eye Pencil

LÄPPAR

Le Lipstick

Lip Liner

NYHETER

NYHET

Peptide Ice - Lift Firm Hydra Gel Eye Patches

NYHET

The Hair Serum

NYHET

The Highlighter

ALKHEONE

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NYHET

The Bronzing Powder

GOLDEN MEDIUM

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Modern falsies are wispy, lightweight and next-to-natural. For those who want zero detection lash work, there are even those that mimic gossamer fine hairs for a ‘no lash’ feel. Kim Kardashian, Hailey Bieber, Iris Law and Olivia Rodrigo have all been spotted wearing Swedish brand Sweed Beauty in recent weeks.

LASH LIFT MASCARA - BLACK
Award-winner of "The mascara of the decade". After decades of mascara brushes as big as soaked bumblebees, Swedish Sweed Beauty came up with a flexible comb mascara that took our lashes to new heights.

EYELASH GROWTH SERUM
Longer, stronger and denser lashes – this serum delivers exactly the same results as more expensive ones in the same category.

LASH LIFT MASCARA - BROWN
Brown eyeliner and brown mascara - we can't seem to get enough of the natural (and gorgeous) look. In 2021, Swedish brand Sweed Beauty released a new variant of the best-selling mascara Lash Lift Mascara, but now in brown. The brown mascara gives, just like the original, incredible length and volume. The result? Natural lashes with extra everything!

AWARD WINNING

AWARD WINNING

AWARD WINNING

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AWARD WINNING

Lash Lift Mascara

BLACK

GABRIELLAS FAVORITER

"Jag älskar när hud ser ut som hud. Vårt Miracle Powder låter din hud andas hela dagen och ger en vacker lyster med blurr-effekt.”

KÖP NU

INTERVJU: PATI DUBROFF

Meet the makeup legend and Sweed friend Pati Dubroff! We chatted to her about her best beauty tips and her favorite spots in LA.

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SWEED JOURNAL

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30.03.26

Interview: Naïma Bremer

Meet our Sweed friend, Naïma Bremer — a celebrity makeup artist known for her radiant, glowing looks. Working across runways, Fashion Weeks, and celebrities around the world. We had the opportunity to host a masterclass with her in Amsterdam, where she shared her biggest beauty secrets and best tips. Shop Naïma's favorites here. WHAT'S YOUR BEAUTY MOTTO? My beauty motto is just be your most confident self! IF YOU WERE A BEAUTY PRODUCT, WHAT WOULD YOU BE? If I were a beauty product, I would definitely be like a glowy highlighter. I love glowy highlighters. TOP 3 SWEED FAVORITES? AND WHY? BEST BEAUTY HACK? I think my best beauty hack is applying a glowy powder around the perimeter of the face, it’s truly game-changing. FAVORITE LOOK YOU HAVE EVER CREATED? AND ON WHO? Oh my God, I cannot choose one look. I think I always love just creating really beautiful technical makeup and just to make someone feel powerful. I feel like I did a look with Jasmine Tooks once for Cannes Film Festival, which I love. That makeup look is like one of my tops, but I can't choose one. WHAT MAKES THE MIRACLE POWDER SO SPECIAL? TOP 3 SPOTS IN AMSTERDAM? I'm like a beauty junkie, so for sure Douglas. You can buy Sweed there, by the way! I love Bijenkorf as well. Another place where I love to buy beauty, and I love Van Stapele Koekmakerij is like the best cookies in the world. If you're in Amsterdam, you have to get them and get a big box. Amazing! TEAM BLACK OR BROWN MASCARA? I myself am team black mascara. But I do love brown mascara when I am working on really fair skin and want to create something natural. WHAT'S THE MOST COMMON BEAUTY MISTAKE WOMEN 40+ MAKE? I think the most common mistake that I always see is that people don't hydrate the skin enough and maybe overusing powder, I would say. HOW LONG HAVE YOU WORKED AS A MAKEUP ARTIST? I started makeup probably at like 14 years old. Like, no kidding, I had a full makeup kit and everything. So I've been doing it for over 2 decades already. HOW DID IT ALL START? I think my love for beauty started literally just watching my mom do her skincare, put on her lipstick every single day, taking care of herself.

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Events

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25.03.26

Sweed in Amsterdam 🌷

Amsterdam, you were a dream 🌷✨ Highlights from our masterclass with Naïma Bremer, makeup artist known for her glowing looks on runways, Fashion Weeks, and celebrities. Thank you to everyone who joined! Izabella and Debbie Zwiers Naïma Bremer Mardy & Esme Bouma Lauren Lewis Ashlee Janelle Wadie Kelly Johanna Camfferman Kimberley Silvia and Mary-Anne Joséphine Anouk Smulders Tjindjara and Noa Nowi Shelly Sterk Quinty Trustfull, Janine Kho and Dyantha de Vlieger Brooks Angela Onuoha and Wayta Monzón Thea Tijssen and Eveline Stallaart Maureen Powel

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Events

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24.03.26

Dublin & Liverpool ✨

We had the greatest time in Dublin and Liverpool ✨ Thank you for everybody that joined! Maureen Moores and @stephstyleguide Siobhan Perry Izabella and Asta Jurksaite Aisling Chan and Katie Jackson Lisa Ahmapsie Lorna Spaine Shauna Lindsay and Sian Walton Ruth Bergin Katie Jackson, Zara Paolozzi and Aisling Chan Ashley Kehoe

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Tillsammans kan vi göra skillnad

Vi har slagit ihop oss med Billion Baby Turtles för att stödja deras räddningsprojekt för havssköldpaddor. För varje såld mascara räddar vi en havssköldpadda.

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MAKEUP ARTIST PROGRAM

Njut av en rad exklusiva förmåner, inklusive 30% rabatt på alla produkter på sweedbeauty.se när du går med i vårt Makeup Artist Program.

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